Website Effectiveness as Promotion Media Attractions in North Sulawesi

Stephy B. Walukow, Edwin S.A. Lumunon, Toban T. Pairunan, Sonny R. Kasenda
2021 International Journal of Computer Applications  
The use of electronic media today is a great opportunity for the business world. Electronic media is the best promotional tool used to promote tourism objects. Promotion through electronic media is used by the government and tourism area managers to attract tourists to visit tourist attraction. The Budo Village, located in Wori District, North Minahasa Regency, has a mangrove forest which is one of the tourism sectors in the North Sulawesi area. Budo Village has excellent potential to increase
more » ... he tourism sector in North Minahasa. However, the current problem is that Budo Village is not yet known to many people who visit Manado City. Therefore, the purpose of this study is to promote Budo Village through the media website and to test the effectiveness of the website through analysis of respondents. This study uses a descriptive qualitative research model and interviews with respondents who have used the website. According to 88.2% of respondents, every tourist attraction must have a website page for promotion. Therefore, researchers use the website as a medium to promote Budo Village, by displaying information in the form of photos, videos of the location of Budo Village tourist attractions.
doi:10.5120/ijca2021921562 fatcat:i7uzvrigbraxdnznhnkgiklbay