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Brand Identity, Adaptation, and Media Franchise Culture
2014
Acta Universitatis Sapientiae: Film and Media Studies
In spite of the noticeable practices within the field of Adaptation, Adaptation theory seems to be lagging behind whilst perpetuating various fallacies. Geoffrey Wagner's types of Adaptation and Kamilla Elliott's proposed concepts for examining adaptations have proved useful but due to their general applicability they seem to perpetuate the fallacies existing within the field of Adaptation. This article will propose a context-specific concept pertaining to Media Franchise Culture for the
doi:10.1515/ausfm-2015-0012
fatcat:e5mkfoyjdjgndiwn54ohzs2ekq