Farmers' Assessment of the Effectiveness of Extension Communication Methods Used in Ogbomoso Agricultural Zone of Oyo-State, Nigeria
Journal of Agricultural Extension
This study assessed the effectiveness of extension communication methods used in disseminating information to farmers in Ogbomoso Agricultural zone of Oyo State. Multi-stage sampling procedure was used to select 120 respondents. Data were analysed using frequency, percentage, standard deviation, mean, median and mode statistics. The findings show that the extension communication methods used for farmers were farm visit (89.2%) and home visit (78.5%), contact farmers (73.3%) and method
... nd method demonstration (51.7%). Contact farmers, farm visits and home visit were the most frequently used communication strategies by extension agencies while farm visit (x=1.57) was the most preferred extension method to receive information and technologies and respondents perceived the extension communication methods used to be moderately effective. The study recommends that extension officers should consider the use of communication methods preferred by the farmers to communicate information to them. 127 provides a source of information on new technologies for farming communities which when adopted can improve production, incomes and standards of living. Extension service providers make an innovation known to farm households, act as a catalyst to speed up adoption rate and also control change and attempt to prevent some individuals in the system from discontinuing the diffusion process (Alemu, Maetens, Deckers, Bauer and Mathijs 2016). Extension communication is important because it assists the farmers to be aware of the problems and defining the problems for them and messages on extension communication are always based on farmers experience or agricultural research findings. Usually, there are government information departments responsible for the communication of information between government and the farmers and the public regarding agricultural policies. The success of extension service delivery depends on the expertise and technical know-how of the extension personnel, which could be achieved by providing adequate and relevant information to wide range of farmers who live significantly in the rural areas (Tambari, Abubakar, Attahiru and Moyi, 2014).