A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
Génesis de una Ley
Communication & Society
The author explains the reasons that led the French Government to legislate in the advertising sector and to enact the law bearing his name, which the author – naturally – defends: the need for transparency, the deplorable operations of agencies and buying services, the lack of concordance and trust, the difficult general economic context, the need for drastic reform, etc.doaj:951c320344f54ea09b2eab2f3ec0ec7a fatcat:htzqxjwpczdl7g65vw6jdzee5y