A ANALYTICAL STUDY ON CUSTOMER PERCEPTION ANDRESPONSE TOWARDSONLINE MARKETING IN THANJAVURCITY

M Mathiyalagan, N Sumathi
2017 Journal International Journal of Multidisciplinary Research Review   unpublished
The World Wide Web has grown incredibly since its inception in 1990 and by 1991 it was opened for commercial use. Online marketing is changing the way of the consumers shop and buy goods and services. Most of the consumers are use the online marketing not only to buy the product but also to compare prices and features of product. It is essential for the online marketers to understand the customer perception towards the online marketing. Today many organizations provide online marketing for the
more » ... marketing for the shopping purpose. This article highlights the customer perception and response towards online marketing in Thanjavur city.
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