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Value Co-Creation Mechanisms in a Born Digital Short-form Video Platform: Kuaishou
2022
Proceedings of the Annual Hawaii International Conference on System Sciences
unpublished
This paper focuses on the value co-creation mechanism of the value constellation of a digital services platform exemplified by the case of Kuaishou. This born-digital platform business is among the largest short-form video platforms in the world connecting makers, shoppers, performers, advertisers, and others. Using business model theory to understand the firm, this study employs "gravities theory" as the main framework to identify where and how value is created and shared among the platform's
doi:10.24251/hicss.2022.627
fatcat:ekgahcic5bcbvpdyvw3s535sp4