This article describes how the conversion rate of a web page depends on the interface usability degree.Optimizationofexistinginterfacesasthematterofimprovingtheirusabilityfacesanumber ofdifficulties.Inthefirstplace,theunifiedobjectivefunctionselectionmethodforsuchoptimization isnotsetup;thatisresultinginnecessityofqualifiedexperts'participationforitsimplementation.In thesecondplace,thecorrespondingoptimizationproblemwillhaveahighdimension,whichmakes

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... eproblemsolution.Nature-inspiredalgorithms haveundeniableadvantagesincomparisonwithclassicaloptimizationalgorithmsforsolvinghighdimensional problems, such as for example the optimization of web interfaces by their usability criterion. In this article, new web page interface optimization methods based on nature-inspired algorithmsareproposed.Inparticular,geneticalgorithms(GAs),artificialbeecolonyalgorithms (ABC),andchargedsystemsearchalgorithms(CSSs)wereanalyzed.Theconductedexperiments revealed the advantages of these algorithms for posed problem solutions and showed research prospectsinthisdirection.