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Web Page Interface Optimization Based on Nature-Inspired Algorithms
International Journal of Swarm Intelligence Research
This article describes how the conversion rate of a web page depends on the interface usability degree.Optimizationofexistinginterfacesasthematterofimprovingtheirusabilityfacesanumber ofdifficulties.Inthefirstplace,theunifiedobjectivefunctionselectionmethodforsuchoptimization isnotsetup;thatisresultinginnecessityofqualifiedexperts'participationforitsimplementation.In thesecondplace,thecorrespondingoptimizationproblemwillhaveahighdimension,whichmakesdoi:10.4018/ijsir.2018040103 fatcat:twwdm2dgg5g3dkkdyvzg3iw3re