Mangrove forests in Damas coastal has many switching function as plantations, causing a reduction in mangrove forest areas. The decline in mangrove forest area as a result of conversion to palm plantation committed by some members of the group LMDH "Agro Lestari". This is due to the assumption of palm trees have economic value that is higher than the mangrove vegetation. Meanwhile, mangrove forest conservation efforts have been carried out by the service related to thebakau's management group

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... Pokmaswas (Community Monitoring Group) called "Anchor Marine". However, the efforts of mangrove reforestationwere less successful, due to the conversion of mangrove land for palm plantations is still running. This study evaluates the implementation of awareness activities in the management of mangrove forests and mangrove-based business training activities. Based on the evaluation of activities after the extension, shows that people have a positive behavior and participation of the management of mangrove forests. Based on the evaluation results to the participants counseling and training mangrove processing, respondents are interested in developing mangrove syrop (80%), crackers mangrove (70%) and brownies (60%). Based on the respondent's ability to perform processing as much as 60% of respondents feel they have the ability in processing dodol, and 60% of respondents also feel have the ability in processing syrop mangrove. Based on the analysis of business profitability, the development of products brownies value profitability 47.26%, while the mangrove crackers 43.41% and 46.93% dodol mangrove. While syrop pepada has a profitability of 16.35%. Making api-api brownies, api-api crackers and apiapi dodol can be done when the fruit season fires for 4 months. Keywords: people's behavior, bussiness development ABSTRAK Hutan mangrove di Pantai Damas telah banyak beralih fungsi sebagai areal perkebunan, menyebabkan berkurangnya areal hutan mangrove. Penurunan luasan hutan mangrove sebagai akibat dari alih fungsi untuk perkebunan kelapa yang dilakukan oleh beberapa anggota kelompok LMDH "Agro Lestari". Ini disebabkan karena adanya anggapan pohon kelapa memiliki nilai ekonomi yang lebih tinggi dibandingkan dengan vegetasi mangrove. Sementara itu, usaha konservasi hutan mangrove telah dilakukan oleh dinas terkait dengan Kelompok pengelola Bakau sekaligus POKMASWAS (Kelompok Pengawas Masyarakat) "Jangkar Bahari". Namun 217