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Hedonism and culture toward impact of shopping behavior
International Journal of Social Sciences and Humanities
The research is aimed at finding out how the influence of hedonism behavior on Balinese culture and buying interest through Balinese culture. The data used in this study are primary data by distributing questionnaires to 100 MSME consumers in Bali. The data analysis technique used is path analysis (path analysis) with SmartPLS software version 3.0.m3. The results of the t-test in this study indicate that the hedonism behavior variable has a significant effect on Balinese cultural culture withdoi:10.29332/ijssh.v3n1.260 fatcat:jf73p46kybespkwr7l2wvlkpru