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International Journal of Latest Engineering Research and Applications (IJLERA)
Investors sentiments has been one of the key factors in determining the market movement. Various study in the different parts of globe were conducted on the behvaioural aspects of investors to understand how behvaioural biases influence investors investment decision making. The major objective of this paper is to find out the validity of behvaioural model proposed by Le Phuoc Luong and Doan Thi Thu Hal (2011) in south Gujarat Region. The data were collected from the retail equity investors fromfatcat:he6m27gn2baqxo7d466qmwxul4