Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications

Dong Hwan Lee, Chan Wook Park
<span title="">2007</span> <i title="WARC Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/aq3lk3uhfbbevkjs4arvqlssh4" style="color: black;">Journal of Advertising Research</a> </i> &nbsp;
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2501/s0021849907070274">doi:10.2501/s0021849907070274</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/asqk7ipfpneivc2x4ewte5ymhu">fatcat:asqk7ipfpneivc2x4ewte5ymhu</a> </span>
<a target="_blank" rel="noopener" href="https://archive.org/details/sim_journal-of-advertising-research_2007-09_47_3/page/225" title="read fulltext microfilm" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Archive [Microfilm] <div class="menu fulltext-thumbnail"> <img src="https://archive.org/serve/sim_journal-of-advertising-research_2007-09_47_3/__ia_thumb.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.2501/s0021849907070274"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>