F-Commerce in Bangladesh: "Venit, Vidit, Vicit"

Mashruha Zabeen
2013 IOSR Journal of Humanities and Social Science  
The term "F-Commerce" is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates -advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit,
more » ... t. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings.
doi:10.9790/0837-1750108 fatcat:774awibg6vfr3e7jb735vct7o4