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IMPLEMENTING PRODUCT DIVERSIFICATION STRATEGIES FOR THE SUSTAINABILITY OF A TECHNOLOGY COMPANY - A CASE OF MICROSOFT CORPORATION
Started in 1975, with a view to develop and vend BASIC interpreter, today, Microsoft develop, produce, license, support and sell worldwide software, user-level electronics, personal computers, and allied services. The company is world-famous because of its best software products Windows operating systems, Office suits, IE and Edge. The company's notable hardware pieces are Xbox and Microsoft Surface family touch-screen computers. The company is listed as the top software company by Forbesdoi:10.5281/zenodo.6610216 fatcat:n3l2dcup45fnvhryxogwbe5fde