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A Reputation Based Detection Technique to Cloaked Web Spam
2012
Procedia Technology - Elsevier
Web spamming techniques are used by spammers in order to boost one's PageRank of the page and show themselves in top of the results. Spamming techniques can be classified as boosting techniques and hiding techniques. Search engines are facing problems mainly due to hiding techniques. Cloaking is a kind of hiding technique which is used to return different pages to the crawler and the user on their request to the cloaked web server. The cloaked web server always return same page to the user but
doi:10.1016/j.protcy.2012.05.090
fatcat:pwgyblczbjfm7fukbo3fm4rdzq