A Reputation Based Detection Technique to Cloaked Web Spam

A.Naga Venkata Sunil, Anjali Sardana
2012 Procedia Technology - Elsevier  
Web spamming techniques are used by spammers in order to boost one's PageRank of the page and show themselves in top of the results. Spamming techniques can be classified as boosting techniques and hiding techniques. Search engines are facing problems mainly due to hiding techniques. Cloaking is a kind of hiding technique which is used to return different pages to the crawler and the user on their request to the cloaked web server. The cloaked web server always return same page to the user but
more » ... t returns different pages to different crawlers because different search engines use different PageRanking techniques. Dynamic cloaking is a kind cloaking technique in which web servers intermittently send cloaked and non cloaked pages to crawler on its request. There is no method to detect dynamic cloaking to the best of our knowledge. This paper discusses various techniques that exist to detecting cloaking and an exhaustive comparison between the existing techniques is done. This paper also presents an abstract model to detect cloaking based on reputation.
doi:10.1016/j.protcy.2012.05.090 fatcat:pwgyblczbjfm7fukbo3fm4rdzq