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Proceedings of the International Conference Digital Age: Traditions, Modernity and Innovations (ICDATMI 2020)
The article presents a descriptive linguistic investigation of communicative features and communication foci, as well as 'theme and rheme progression' analysis of rhetoric structures of video headlines on youtube.com video hosting, distinguished with over 15,000 and more 'likes' or viewings. Youtube.com videos are viewed as creolized media-messagessemiotic entities, based on verbal headline and the movie content dialectic unity. The research makes an attempt to elicit typical rhetoric tools anddoi:10.2991/assehr.k.201212.065 fatcat:olj24jf3ojdvpowzq73zxt4s54