AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

Liviana Andreea Niminet
2013 Studies and Scientific Researches: Economics Edition  
Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving
more » ... he importance of proper market segmentation and defining the strategic groups within the automotive market.
doi:10.29358/sceco.v0i18.192 fatcat:7kf2vrbw5ffo7nc4eevnpwep3i