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Creativity - A Force to Innovation [Working Title]
This chapter outlines a design-led approach to ideation. Ideation is a structured way to develop innovative ideas via collaborative workshops. The chapter starts by contextualising ideation within an overview of the ways in which design supports innovation both as a definable mindset as well as via a standardised methodology. People, behavioural approaches and methods for design innovation are described in section three. Design Thinking is positioned from this analysis as a practical asset indoi:10.5772/intechopen.93850 fatcat:zwpz2oymabdnlkb5c4wv7dbqwi