Using Ideation Grids to Power Collaborative Creativity in Face-to-Face and Remote Innovation Sessions [chapter]

John Knight, Elliot Ross, Dan Fitton
2021 Creativity - A Force to Innovation [Working Title]  
This chapter outlines a design-led approach to ideation. Ideation is a structured way to develop innovative ideas via collaborative workshops. The chapter starts by contextualising ideation within an overview of the ways in which design supports innovation both as a definable mindset as well as via a standardised methodology. People, behavioural approaches and methods for design innovation are described in section three. Design Thinking is positioned from this analysis as a practical asset in
more » ... e innovators' toolkit and also as a natural inheritor and embodiment of applied creativity. The chapter concludes by detailing how ideation works in practice and describes an evolved set of techniques, principles and methods for maximising the value of the approach through ideation grids that can be used in face-to-face and remote innovation work.
doi:10.5772/intechopen.93850 fatcat:zwpz2oymabdnlkb5c4wv7dbqwi