Search bias quantification: investigating political bias in social media and web search

Juhi Kulshrestha, Motahhare Eslami, Johnnatan Messias, Muhammad Bilal Zafar, Saptarshi Ghosh, Krishna P. Gummadi, Karrie Karahalios
2018 Information retrieval (Boston)  
Users frequently use search systems on the Web as well as online social media to learn about ongoing events and public opinion on personalities. Prior studies have shown that the top-ranked results returned by these search engines can shape user opinion about the topic (e.g., event or person) being searched. In case of polarizing topics like politics, where multiple competing perspectives exist, the political bias in the top search results can play a significant role in shaping public opinion towards (or away from) certain perspectives.
doi:10.1007/s10791-018-9341-2 fatcat:st7rnexr3nby5jboqnry6xhxp4