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Strong competition and funding squeezes require scientists to look for ways to increase their profile and impact within and beyond the scientific community. Online tools and services can help them communicate and publicize their research more effectively. Marketing activity Examples of online tools and services Communicating with colleagues Google Groups;doi:10.1038/nmat3283 pmid:22437773 fatcat:ag7vmlmuxfhgpje7kumlvnnevu