A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf
.
ETHICAL ISSUES IN ADVERTISING AND MARKETING: AN EMPIRICAL ANALYSIS OF THE HINDRANCES TO EFFICIENT MARKETING AND PRODUCT COMMUNICATION MANAGEMENT IN KENYA
2013
European Journal of Business and Innovation Research
unpublished
Ethics consists of certain rules and standards of conduct recognized as binding in a professional body or an association. When we consider corporate morality, we must conclude that no price is too high, for in the long run, we have no alternative to ethical business behaviour. This research sought to find out key ethical issues in marketing and advertising management in Kenya. Key variables in this research were stakeholder satisfaction, value based observance, privacy enhancement and harm
fatcat:prt52g655jhpxa54opfklyfx5q