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A study on customers' preference and satisfacion towards Big Bazaar with reference to Coimbatore city of India
2015
International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS)
unpublished
The project "A study on customer's preference and satisfaction towards big bazaar with reference to Coimbatore city" clearly states than how they customers prefer big bazaar for their purchase. The main objective of the study is to analyze why they customers prefers the organized retail shop for their purchase instead of an unorganized retail shops and their satisfaction level. For the purpose of the study a questionnaire was constructed a survey taken from a 120 respondents as consider them as
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