MARKETING ANALYSIS OF SOME HUNGARIKUM-VEGETABLES IN HUNGARY Márta NÓTÁRI DEPARTMENT OF PRODUCT PROCESSING AND GOODS DISTRIBUTION FACULTY OF HORTICULTURE, COLLEGE OF KECSKEMÉT H-6000 KECSKEMÉT

Erdei Tér
2003 ISIRR 2003 Hunedoara   unpublished
In the south part of the Great Hungarian Plain a lot of unique products of excellent quality are produced. Here in this essay we would like to find the answer to the question how the two significant products of the southern part of the Great Hungarian Plain can provide the families with the income that they can live on. We aim at the economical examination of the asparagus grown in Sand and of the cucumber grown in Méhkerék. To do this we will apply the so called Standard Gross Margin. The
more » ... ss Margin. The agriculture of the states of the European Union is measured with the help of this method. It can also help us in the future to decide whether the different farms belonging to families are economically viable in Hungary.
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