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IMPACT OF BRANDING ON PURCHASE DECISION: WHY AGRO CHEMICAL FIRMS NEED TO BUILD BRAND LOYALTY AMONGST FARMERS

2015 ELK Asia Pacific Journal of Marketing and Retail Management  

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Keywords: Branding. Purchase decisions, Brand loyalty, Marketing
doi:10.16962/eapjmrm/issn.2349-2317/2015/v6i1-5 fatcat:xi5ncu4yhfbqnhh4tjf6tutnma
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"IMPACT OF BRANDING ON PURCHASE DECISION: WHY AGRO CHEMICAL FIRMS NEED TO BUILD BRAND LOYALTY AMONGST FARMERS." ELK Asia Pacific Journal of Marketing and Retail Management (2015)