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Social networking sites have a great influence on everyone, especially young people. In Vietnam, 100% of higher education institutions have a fanpage (an information page created on Facebook) to communicate images about the institutions' activities. In order to promote the image of higher education institutions to the public, students are the main and effective human resources in communicating the university's image on social networking sites in the most effective and objective way. Therefore,doi:10.46827/ejsss.v7i6.1306 fatcat:pea6mptrmzerdmp4rlsnvsu37m