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Analyzing Large-Scale Public Campaigns on Twitter
[chapter]
2016
Lecture Notes in Computer Science
Social media has become an important instrument for running various types of public campaigns and mobilizing people. Yet, the dynamics of public campaigns on social networking platforms still remain largely unexplored. In this paper, we present an in-depth analysis of over one hundred large-scale campaigns on social media platforms covering more than 6 years. In particular, we focus on campaigns related to climate change on Twitter, which promote online activism to encourage, educate, and
doi:10.1007/978-3-319-47874-6_16
fatcat:esl32eaeqfg75kebt7xm2s5e3i