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Estimating Customer Lifetime Value Using Machine Learning Techniques
[chapter]
2018
Data Mining
With the rapid development of civil aviation industry, high-quality customer resources have become a significant way to measure the competitiveness of the civil aviation industry. It is well known that the competition for high-value customers has become the core of airline profits. The research of airline customer lifetime value can help airlines identify high-value, medium-value and low-value travellers. What is more, the airline company can make resource allocation more rational, with the
doi:10.5772/intechopen.76990
fatcat:7pjs27errrdn5dnyxtpvo67bpq