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Nachhaltigkeit in der Wirtschaftskommunikation
The aim of this article is to provide an overview of the field of sustainability in business communication by looking at it from five very different angles, which nevertheless form a comprehensive view of the field. The first part investigates how the use of lexical items which express the sustainability idea have developed in business communication. The second part looks at the development of sustainability communication within employer branding. Part three focuses on current trends ofdoi:10.1007/978-3-658-03452-8_2 fatcat:36prn4dmozhzxelh2xrownjt2u