Nonintellectual factors refer to psychological factors that are not directly engaged in the cognitive process of human's thinking activities, usually including interest, emotion, motive, need, volition, etc. In recent years, it was found through researches on human brain education that nonintellectual factors are as important as intellectual factors in teaching of broadcasting and hosting art. In modern times, broadcasting and hosting are not small-scale activities anymore, but are geared to

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... ernational standards and become global. In view of this, the specialty of broadcasting and hosting art becomes more demanding, and psychological quality becomes another huge challenge. This paper aims to discuss the cultivation of nonintellectual factors in teaching of broadcasting and hosting art.