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A review of the various models of New Product Development (NPD) process shows that although different approaches have been proposed, they are in fact all variants on a linear theme: some may include feedback loops, but they all essentially advocate that certain steps precede, or are preceded by, others. An inevitable consequence on the Internet/World Wide Web (WWW or Web) is that such models are no longer applicable. Based on the lessons learned from the development of a new financial servicedoi:10.1109/hicss.1998.655283 dblp:conf/hicss/NaudeBD98 fatcat:5ci3hmow4va4tha63kjqewxj5a