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A Study of Intention on Continuous Use of Online Financial Services: The Mediated Effects of Website Trust
2007
2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07)
The lack of trust is one of the most frequently cited reasons for customer's not returning to Internet service providers. As a new form of commercial activity, online financial services and stock trading involve more uncertainty and risk than traditional financial services. Trust is therefore a relatively influential factor of customer behavior in online financial services. The purpose of this study is to propose a framework of Intention to continuously adopt online financial services.
doi:10.1109/hicss.2007.35
dblp:conf/hicss/PiLCC07
fatcat:zcdlupf56zabta2rdnbcdrtefe