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Accessing Neuromarketing Scientific Performance: Research Gaps and Emerging Topics
2022
Behavioral Sciences
(1) Background: Using neuroscience to understand and influence consumer behavior often leads to ethical controversy. Thus, it is necessary to demystify the use of neuroscience for marketing purposes; the present paper, by accessing the worldwide academic performance in this domain, fulfills this objective. (2) Methods: All extant literature on neuromarketing indexed to the Scopus database—318 articles—was subjected to a bibliometric analysis through a mixed-method approach. (3) Results: The
doi:10.3390/bs12020055
pmid:35200306
pmcid:PMC8868783
fatcat:ygfx4slwlbakzj6n5ylvudzlsy