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Realizing Strategic Approach in E-mail Marketing
Vestnik of the Plekhanov Russian University of Economics
E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicality of the research subject. The use of digital information-communication technologies fosters customer base growth and building long-term relations with clients, which forms foundation for businessdoi:10.21686/2413-2829-2021-3-178-187 fatcat:m7cso6xysff4hlalx7apcrshmi