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A PILOT STUDY ON THE FACTORS INHIBITING THE PURCHASE OF ORGANIC AGRICULTURAL PRODUCE
International Journal of Business and Administration Research Review
unpublished
Preserved Fulltext
The present study is an attempt to analyze the factors which inhibits the customers to buy organic agricultural produce. For the purpose of study a questionnaire has been prepared to understand the level of awareness of organic products and to identify the restraining factors in buying the same. A sample of 75 respondents have been surveyed using convenience sampling technique. The findings of the study revealed that the factors viz., low availability of organic agricultural produce, less
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