A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
Consumer Behavior - Practice Oriented Perspectives
Along with the digital technologies' advance over the last decade, more sales and marketing channels have emerged, causing consumers to change their habits and purchasing behavior. This paper appears in the context of such an issue and aims both to present the increasingly omni-channel nature of the consumer behavior and to identify and emphasize the needs and expectations of the customers, in line with the development of the Internet. Therefore, the paper presents the evolution of the moderndoi:10.5772/intechopen.71268 fatcat:6ddbgl3mwradnomdtox5c2hz44