The impact of contract service policy and doctor communication skills on rural patient-doctor trust relationship in the village clinics of three counties

Linni Gu, Jianjun Deng, Huiwen Xu, Shengfa Zhang, Min Gao, Zhiyong Qu, Weijun Zhang, Donghua Tian
2019 BMC Health Services Research  
Trust is regarded as the cornerstone of the doctor-patient relationship in the world of medicine; it determines the decisions patients make when choosing doctors and influences patients' compliance with recommended treatments. In China, patient-doctor trust acts as a thermometer measuring harmony in the doctorpatient relationship. The objective of this study is to explore the relationship between the contract service and patient-doctor trust-building in 25 village clinics of rural China.
more » ... The research was carried out in village clinics in rural China. A simple random sampling method was used to choose clinics and subjects. Based on feasibility and financial support, we chose three counties as our study settings: Dafeng District, Jiangsu Province; Yinan County, Shandong Province; and Wufeng Tujia Autonomous County, Hubei Province. Twenty-five village clinics and 574 subjects were selected in the three areas from the contract service and patient list. Descriptive statistics, t-tests, MANOVA, SEM, and multiple regression statistical analysis were employed to analyze the data. Result: Statistical analysis showed that contract service directly and indirectly influenced patient-doctor trustbuilding in village clinics. The patient perception of doctor communication skills was a mediator in the relationship between contract service policy and patient-doctor trust-building. Conclusions: Building patient-doctor trust is important in developing and enhancing rural health. The policy of contract service plays a significant role in building relationships. Well-developed communication skills of doctors contribute to the implementation of the contract service policy and to establishing patient-doctor trust.
doi:10.1186/s12913-019-3875-x fatcat:fv7a5iuxdrcktex7o6kexyebai