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The paper looks at the phenomenon of fake news in the modern media. Attempts have been made to provide the theoretical background of the phenomenon of fabricating information and clarify the signs of false messages. The empirical review deals with the trends in spreading fake news in the media landscape. We rank fake news topics by popularity; examine the issues of changing public trust in various news media as a source of information; structure the sources of misinformation and identify thedoi:10.15655/mw/2019/v10i1/49561 fatcat:rxjk4fi4wbaavgddc44oqn2yti