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The Relationship between Mobile Web and Mobile App Channels for Retailers
2018
Pacific Asia Conference on Information Systems
As smartphones and tablets are becoming ubiquitous, mobile ecommerce is also evolving rapidly. Consumers can shop on mobile devices in two ways; they either open a mobile browser and visit a retailer's website, or download the retailer's mobile app and shop within the app. However, it is unclear how retailers should manage these two emerging channels together. This proposed study aims to investigate the relationship between mobile web and mobile app channels by analyzing how a change to one
dblp:conf/pacis/YuanC18
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