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In recent years the Islamic consumption trend has spread throughout the country. At first glance, this phenomenon seems encouraging, because physically the condition seems to describe an increase in religiosity in the midst of the society in an effort to fulfill their spiritual needs. But in other perspectives, actually, this phenomenon has created influence and emerged other interests. The euphoria of religious identity actualization, used by business people to make it as a commodity which isdoi:10.24815/jkg.v7i2.12050 fatcat:actyeiznwbhb5mirwbwfpbmlqq