A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is application/pdf.
Prelims
[chapter]
2020
Review of Marketing Research
Preserved Fulltext
Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN: 978-1-78754-825-1 (Print) ISBN: 978-1-78754-824-4 (Online)
doi:10.1108/s1548-643520200000017037
fatcat:3jvsqanamfdmxdmyfyxjuk6asy