Online Marketers Beware: M-Commerce is changing Your Game

Ms. Neha Sagar
2013 IOSR Journal of Business and Management  
M-Commerce is a subset of E-commerce which includes all e-commerce transactions carried out using a mobile device. M-commerce is a major application domain for mobile devices, enabling users to perform commercial transactions wherever they go. As the power of wireless increases, it provides various opportunities for improving services to customers. In today's era, mobile commerce or M-Commerce has entered almost all the aspects of Business organizations like finance, retails, services,
more » ... nications and information technology services. This paper discusses the concept of Mobile Commerce. It looks at how the technology of Mobile Commerce has facilitated new business trends. After this there is detailed description of applications of M-Commerce, its advantages & disadvantages. In last finally it throws light on the challenges that are faced by M-Commerce.
doi:10.9790/487x-1542026 fatcat:dwkplkevmrdj5h4zc7eett4tp4