Apple and Global Capital:The Case of the Ultimate Ideology Machine

Ray TAPAS
2020 Media Dialogues – Medijski dijalozi  
Writing about ʺglobal cultureʺ 15 years ago, Berger (1997) noted that the jetsetters Samuel Huntington associated with what he called ʺDavos cultureʺ (after the annual World Economic Forum) were people at ease with such things as computers, cell phones, airline schedules and currency exchange. They ʺdress alike, exhibit the same amicable informality, relieve tensions by similar attempts at humor, and of cour-se most of them interact in Englishʺ (para 6). This is the picture of a smart and
more » ... ssfulʺ set, an elite, to which Berger refers as ʺyuppiesʺshort for young urban or upwardly-mobile professionals. The ways of this social group are imitated by aspirants to its status, and spread to the political elites, with which its members interact. ʺThere is, as it were,ʺ Berger writes, ʺa yuppie internationaleʺ (para 8). In the same essay, he mentions three other fronts of cultural globalization, one of which involves ʺthe internationalization of the Western intelligentsia, its values and ideologiesʺ and which he calls the Faculty Club International (para 10). Though
doi:10.14254/1800-7074/13-3/5 fatcat:rlg3gdccqvds7mrrkm35ymyl4m