The paper analyzes the territorial features of value orientations and satisfaction with the studies of student youth in the Republic of Tatarstan. The greatest demand for traditionalist values (family, children, health) was revealed in the city of Almetyevsk, and in Kazan, they are least in demand. The study also showed that in Almetyevsk there is a very low share of the popularity of the value "independence, freedom", and in Kazan, there is a great demand for the value of "money, material

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... h", compared to other cities. The data obtained show the influence of the degree of urbanization of the territory on the decrease in the demand for traditionalist values, and the increase in the popularity of modernist and postmodern values. As a reason for dissatisfaction in their studies, the lack of confidence that after graduation they will be able to get a job in their profession was noted by more than a third of students. This indicator is much lower in Nizhnekamsk and in Naberezhnye Chelny, where only every fifth student thinks so, which can be explained by a higher proportion of industrialization of these cities, where many industrial enterprises are concentrated.