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AbstractOrganizations all over the world, both national and international, gather demographic data so that the progress of nations and peoples can be tracked. This data is often made available to the public in the form of aggregated national level data or individual responses (microdata). Product designers likewise conduct surveys to better understand their customer and create personas. Personas are archetypes of the individuals who will use, maintain, sell or otherwise be affected by thedoi:10.1017/dsi.2019.409 fatcat:g33bcypv7fhorojmpia4kc7dfu