The latest developments in the communication and the information technologies have turned out to be the foundation for the emergence of the industrial developments and progress in the business causing digital transformation in the industrial and the business operations. The clubbing of the internet and the information technology along with the tangible things that are the responsible for the industrial operations, generate a huge set of data that requires enormous network bandwidth, high

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... ing power and accessible resolutions. So the paper presents the elastic cloud computing approach to bring down the complexities in deploying, cost of the groundwork and maintenance and provide an automated resource provisioning according to the demands. This method increases the amount of the computing power available, network properties and the storage. The experimental results for the novel elastic approach for the big data analytics is obtained by the simulation through MATLAB in terms response time, processing power and cost.