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IDENTIFICATION AND EXPLOITATION OF NEW DESIGN PATHS BY BREAKTHROUGH INNOVATION EXPERTS IN A GENERATIVE DESIGN PARTNERSHIP
2020
Proceedings of the Design Society: DESIGN Conference
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AbstractFor the past 5 years, more and more established technological firms have structured domain of expertise dedicated to breakthrough innovation management, in order to foster their innovative capabilities. Our paper studies how such expertise may be organised to identify and exploit more effectively new design paths. Our case study is based on the Renault's experts who demonstrate how the design theories could support the firm's innovation capabilities through an exploration partnership.
doi:10.1017/dsd.2020.117
fatcat:nn6jokj4cjfbvox6tixydlcigm