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IJESRT INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & RESEARCH TECHNOLOGY ROLE OF PACKAGING ON CONSUMER'S BUYING BEHAVIOR OF SOFT DRINK
unpublished
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Food Packaging is the packaging of the food product, to protect from contamination & damage besides conserving taste & quality during the shelf life of a food product. The food packaged material should be made of high quality and it should be free from any chemical contamination. This paper emphasis on role of graphics in soft drink packaging and its impact on customers. I.
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