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Jurnal Pariwisata Nusantara (JUWITA)
Purpose: This study aims to determine the factors that affect the business performance of pottery artisans in Banyumulek village, West Lombok Regency. Method: This is associative research employing the sample survey method. The population of the study is the members of Banyumulek Arts Market, as many as 94 artisans from which 48 members are taken samples based on Slovin Formula. Data is analyzed using multiple linear regression while the hypothesis is examined with T-test and F-test processeddoi:10.20414/juwita.v1i3.5933 fatcat:btoiaytksnfatcce5rtsqn7mny