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In this article, we review critiques of international business (IB) research with a focus on whether IB scholarship tackles "big questions." We identify three major areas where IB scholars have addressed important global phenomena, but find that they have had little influence outside of IB, and only limited effects on business or government policy. We propose a redirection of IB research toward "grand challenges" in global business and the use of interdisciplinary research methods, multi-leveldoi:10.1057/s41267-017-0102-z fatcat:43hk6rruyzdajiv5qk6rs22rby