A few days ago, the British activist Gareth Lee failed with his complaint before the European Court of Human Rights (ECtHR). The Court declared the application inadmissible as Lee had not claimed the violation of rights under the European Convention on Human Rights in any of the national court proceedings and thus had not exhausted all national remedies. Lee v. the United Kingdom really was a missed opportunity for Europe's regional human rights court to address the issue of homophobia in the context of access to goods and services.