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Impact of Social Media on Consumer Buying Patterns
International Journal of Marketing Studies
Due to the tremendous growth in Internet usage around the globe during the last ten years, marketing teams now must better understand the impact of social media on consumer buying patterns. With Internet penetration estimated to continue to grow during the next decade, especially in second and third world markets, marketing executives will need to prioritize understanding the changes related to consumer buying patterns. Many papers have discussed this phenomenon and it was explored and analyzeddoi:10.5539/ijms.v12n3p71 fatcat:tqincnpvwncbdnwgr42pd25wte